Is the Amazon Affiliate Program Worth It?

Yes, the Amazon affiliate program can be worth it if you use it right. To succeed, you need to make the most of your affiliate links, understand how the commission system works, and do well with social media marketing. According to Datanyze, Amazon Associates is the biggest player in the global affiliate network, with a market share of 46.11%. This means around 86,000 to 87,000 companies trust the Amazon Associates Program.

Realistically, you can make anywhere from $50 to $10,000 each month, depending on the commission rate, which can range from 1% to 20%. Amazon Associates has about 900,000 to 1 million affiliates, so it's clear that the program is profitable. But here's the catch: more than 95% of affiliate marketers don't succeed, according to To make it work, you'll need to put in a lot of time and effort into market and product research and come up with smart marketing strategies.

Before deciding if the Amazon affiliate program is right for you, it's crucial to weigh its pros and cons and understand its benefits.

What Is the Amazon Affiliate Program?

The Amazon affiliate program, also known as Amazon Associates, is a way for bloggers, influencers, and content creators to earn money by promoting products sold by Amazon sellers. When you join the program, you become an official Amazon Associate. You can earn affiliate commissions when people click on your Amazon affiliate links and buy products on Amazon.

Pros and Cons of the Amazon Affiliate Program:


  • Reputable company: Amazon is a well-established e-commerce brand.
  • Simple application process: Joining Amazon Associates is easy and free.
  • Wide range of products and niches: You can promote products from various categories.
  • Solid sales support: Amazon provides follow-up techniques, like email marketing.
  • 90-day cookie extension: You can earn commissions on items added to the cart within 24 hours.


  • Low affiliate commission rates: Commission rates vary, with some categories offering as low as 1%.
  • Multiple sign-ups for different countries/regions: You may need different accounts for international promotion.
  • 24-hour cookie duration: Commissions are only earned on purchases made within 24 hours.
  • Stock, link, and product image issues: You need to update links when products go out of stock.
  • Limited international payment options: Payment methods vary by region.

Is the Amazon Affiliate Program Still Alive?

Yes, the Amazon affiliate program is still alive and kicking. It's particularly profitable if you promote high-ticket, recurring products like software, supplements, and subscriptions. While there have been some commission rate cuts during the COVID-19 pandemic, the program remains robust. Amazon influencers, affiliates, and content creators can earn anywhere from $600 to $110,000 annually. With the affiliate marketing industry growing 10% each year, it's expected to reach $14.3 billion in 2023.

Frequently Asked Questions about the Amazon Affiliate Program:

  • Is the Amazon Affiliate Program Free? Yes, it's entirely free to join, and there are no hidden fees or minimum referral quotas.
  • What Are the Requirements for the Amazon Affiliate Program? You need to submit an application, have a website with original content, and meet specific criteria depending on your platform (website, mobile app, or social network account).
  • How Long Does It Take to Become an Amazon Affiliate? The sign-up process takes about 5-10 minutes, but approval requires three qualified sales within the first 180 days.
  • How Long Does Amazon Take to Pay Commissions? Amazon pays commissions approximately 60 days after the end of the month when you earned them.

Benefits of the Amazon Affiliate Program:

  • Significant monthly revenue potential.
  • A vast product selection to choose from.
  • User-friendly tools to create special links.
  • Comprehensive dashboards and reports for monitoring performance.
  • An exclusive community of Amazon affiliates for networking.

Risks of the Amazon Affiliate Program:

  • The risk of getting banned for not following Amazon's terms and conditions.
  • Low sales if your chosen niche isn't profitable.
  • Unstable income if Amazon lowers commission rates or changes policies.
  • Exposure to affiliate scams and fraud.

Is It Profitable to Be an Amazon Affiliate?

Yes, it can be profitable, with earnings ranging from $50 to $10,000 per month depending on your efforts and strategies. According to ZipRecruiter, the average income for a US Amazon affiliate in 2023 is $7,118 monthly and $85,416 yearly.

Is the Amazon Affiliate Program Legit?

Yes, the Amazon affiliate program is entirely legitimate. Amazon is a well-established company that has been around for over 25 years, and many successful Amazon affiliate websites can vouch for its legitimacy and effectiveness.

In summary, while the Amazon affiliate program offers great potential, it requires hard work and a solid strategy to succeed. It's not a guaranteed path to riches, but with dedication and effort, you can build a profitable affiliate marketing business with Amazon.